Mobile marketing with its interactive, direct and measurable features represents an enormous opportunity and is becoming the marketing channel of choice for organizations of all kinds.
Mobile marketing is highly interactive, personalized and has a strong and immediate impact.
Mobile marketing allows advertisers to send customized and personalized multimedia campaigns to lists of recipients, enabling customers to respond directly.
Here are some interesting advantages of mobile SMS/MMS marketing:
- Anytime, anywhere communications, which is a direct and immediate;
- Can be targeted to specific audiences based on age, occupation or gender;
- Enormous potential of viral marketing that clients tend to send messages in groups;
- Can be easily integrated in various media such as television, newspapers and radio.